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Key English State
Brand
The elementary brand belongs to elementary, Inc., the company that guides and supports development of elementary products. These guidelines describe when and how the elementary brand should be used.
Company and Product Names
The word <strong>elementary</strong> is a trademark of elementary, Inc. to refer to the company itself. It is always lower-case, even when beginning sentences. It may also be used along with product names (i.e. “elementary OS”) to refer to a specific product of elementary, Inc.
The primary product of elementary, Inc. is <strong>elementary OS</strong>. For clarity, elementary OS should never be shortened to “elementary” or any abbreviation.
Brand Marks
elementary, Inc. claims two marks: the <strong>“e” logomark</strong> and the <strong>“elementary” logotype</strong>. Both are considered trademarks and represent elementary, Inc.
Both should be used with the following in mind:
Do not stretch, skew, rotate, flip, or otherwise alter the marks.
Do not use the marks on an overly-busy background; solid colors work best.
The marks should be monochromatic; e.g. white on a dark background or black on a light background.
elementary Logomark
Default logomark
Alternate elementary Logomark
Alternate logomark
The “e” logomark is to be used to refer to elementary, Inc., especially when a square ratio is required. It should be used at larger sizes and when alongside similarly-weighted logos. The thinner, alternate logomark may be used in smaller contexts or when the default logomark feels too heavy.
elementary Logotype
Logotype
The “elementary” logotype is to be used when space allows to refer to elementary, Inc. It may also be used before a product name to refer to a specific product of elementary, Inc.
The logotype should always be used under the following guidelines:
Do not attempt to recreate the logotype by writing “elementary” in a specific font; always use the provided graphic.
Do not use the logotype at small sizes; if it is not clear, use the logomark instead.
Color
We employ the use of color combined with our name and marks to establish our brand. We use the following palette:
Strawberry
Strawberry 100

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