The marks should be monochromatic; e.g. white on a dark background or black on a light background.
Key English Chinese (Simplified) State
Brand 品牌
The elementary brand belongs to elementary, Inc., the company that guides and supports development of elementary products. These guidelines describe when and how the elementary brand should be used. elementary 的品牌为 elementary, Inc. 所有,该公司指导并支持 elementary 产品的开发。本准则将描述 elementary 品牌使用的正确场合及方式。
Company and Product Names 公司与产品名称
The word <strong>elementary</strong> is a trademark of elementary, Inc. to refer to the company itself. It is always lower-case, even when beginning sentences. It may also be used along with product names (i.e. “elementary OS”) to refer to a specific product of elementary, Inc. <strong>elementary</strong> 这个单词归属于 elementary, Inc. 并用于代指此公司。即使放在句首,该单词必须保持小写。它也用于代指来自 elementary, Inc. 的产品,如 elementary OS。
The primary product of elementary, Inc. is <strong>elementary OS</strong>. For clarity, elementary OS should never be shortened to “elementary” or any abbreviation. elementart, Inc. 的主要产品是 <strong>elementary OS</strong>。为保证清晰度,elementary OS 不应该简写成“elementary”或其他缩写。
Brand Marks 品牌商标
elementary, Inc. claims two marks: the <strong>“e” logomark</strong> and the <strong>“elementary” logotype</strong>. Both are considered trademarks and represent elementary, Inc. elementary, Inc. 拥有 2 个商标:<strong>“e” 图形商标</strong> 和 <strong>“elementary” 文字商标</strong>。两者均为商标,指代 elementary, Inc.
Both should be used with the following in mind: 注意,在使用这两个商标时,需要记住以下几点:
Do not stretch, skew, rotate, flip, or otherwise alter the marks. 请不要拉伸,扭曲,旋转或以任何方式改变这些商标。
Do not use the marks on an overly-busy background; solid colors work best. 请不要再过于复杂的背景上使用这些商标;纯色使用效果最佳。
The marks should be monochromatic; e.g. white on a dark background or black on a light background.
elementary Logomark elementary 图形商标
Default logomark
Alternate elementary Logomark
Alternate logomark
The “e” logomark is to be used to refer to elementary, Inc., especially when a square ratio is required. It should be used at larger sizes and when alongside similarly-weighted logos. The thinner, alternate logomark may be used in smaller contexts or when the default logomark feels too heavy.
elementary Logotype elementary 文字商标
Logotype 文字商标
The “elementary” logotype is to be used when space allows to refer to elementary, Inc. It may also be used before a product name to refer to a specific product of elementary, Inc.
The logotype should always be used under the following guidelines: 此商标的使用需要遵循以下规则:
Do not attempt to recreate the logotype by writing “elementary” in a specific font; always use the provided graphic.
Do not use the logotype at small sizes; if it is not clear, use the logomark instead. 不要使用小尺寸的商标;如果不够清晰,请用此 Logo 代替。
Color 颜色
We employ the use of color combined with our name and marks to establish our brand. We use the following palette:
Strawberry 草莓红
Strawberry 100 草莓红 100


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English Chinese (Simplified)
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Source information

String age
a year ago
Source string age
a year ago
Translation file
_lang/zh_CN/brand.json, string 11